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Strategies For Handling Change - Your Communication Strategy -

What advice a consequence of feedback?

- What are the goals?

- How much advice will be provided, messages?

- What mechanisms will undoubtedly be utilized

The essential EMOTIONAL questions that the communication strategy need to address

When it comes to the psychological resonance characteristic of the communications, the point that great change leaders are great at telling visual stories with high emotional impact is made by John Kotter. Kotter exemplifies this the anecdote of Martin Luther King who failed to stand up facing the Lincoln Memorial and say: "I've a fantastic strategy" and illustrate it with 10 great reasons why it turned out to be an excellent strategy. He said those immortal words: "I've a dream," and then he continued to show the folks what his dream was - he exemplified his image of the future and did so in a way that had high psychological impact.

William Bridges focuses on part of the change and the mental and psychological impact - and poses these 3 easy questions:

(1) what's altering? Bridges offers the next guidance - the change leader's communication statement must:- Clearly express the change leader's understanding and goal

- Link the change to the drivers which make it crucial

- "Sell the issue before you attempt to sell the alternative."

- Not use jargon

- Be under 60 seconds in duration

(2) What will really be distinct as a result of the change?

(3) Who's planning to lose what? Bridges maintains the situational changes are as easy for firms to make as the people impacted by the change's emotional transitions. Transition direction is about seeing the situation through another guy's opinion. This is a view based on empathy. It's direction and communication process and works together to bring them. Failure to complete this, around the part of change leaders, along with a denial of the losses and "lettings go" that individuals are faced with, sows the seeds of mistrust.

5 guiding principles of an IC plan excellent change management communication strategy

So, in outline the 5 directing principles of a good change management communication strategy are as follows:

- Resonance of message - the message's psychological tone and delivery

- Accurate targeting - to get to the right people with the right message

- Timing schedule - to achieve timely targeting

- Feedback process - to ensure two way communication that is genuine

Failure reasons varied and in change management are many. But one thing is painfully clear.

The cause is too little communicating and also dearth of clarity. This is what a Programme Direction based approach to change is about and why it so significant.

Tags: business

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